“It's important to deliver for customers in the way that they desire that they may not know yet.” was a quote from a mentor, Bob King whom I worked for earlier on in my career. That one phrase is what I have considered my mantra throughout my marketing career. However, it is just the starting point in how I try and frame out any marketing strategy.
I’ve wanted to share my marketing perspective, but I've always viewed it as something I would “show” vs. tell. Last summer I got a chance to tell my story in a podcast. If you ever wanted to know the method to my madness, take a listen.
And while you are at it…let me know your thoughts as well. What do you think of my approach to demand generation and customer engagement?