Strategic and Operational Excellence

ARJ Consulting was founded by Anita John to better serve the evolving needs of today's marketers. 

Anita John has spent the last 20+ years in both DTC and B2B marketing to help companies ignite demand and create true customer engagement. Maximizing the value of digital marketing channels (email, display, video, social) and content are what she does best. She is a proven business builder and hands-on strategic direct marketer. Anita is involved every step of the way with all her clients—even when she brings on other partners to join a project. Anita’s corporate career spanned a wide spectrum of companies including Morgan Stanley Online, Intuit, StubHub and CoStar Group. As a consultant over the last 10 years she has worked with organizations like LinkedIn, Symantec, Xero, Beachbody and Proctor&Gamble to help them either improve their acquisition efforts or drive more from existing customers. She is a tried and true marketer focused on the end-to-end customer experience to drive consistent results.