Improve Retention
TripIt
OPPORTUNITY
TripIt recognized they had gaps in their retention knowledge and strategy. They wanted to up-level all their existing customer programs and increase their attach rate to key paid services.
SOLUTION
ARJ parallel pathed some quick wins with the development of a long-term strategy. Work immediately began on optimizing activation, new customer education and upsell to paid services. At the same time, ARJ built out a robust retention strategy to maximize their customer base.
RESULTS
TripIt increased their attach rate to Pro service and improved their overall email KPIs across the board. In addition, the comprehensive strategic marketing plan gave TripIt the framework to increase long-term engagement, new user activation and upsell.